The History of the Sony Walkman

The History of the Sony Walkman As per Sony, In 1979, a domain in close to home versatile amusement was made with the brilliant premonition of Sony Founder and Chief Advisor, the late Masaru Ibuka, and Sony Founder and Honorary Chairman Akio Morita. It started with the development of the principal tape Walkman TPS-L2 that eternity changed the manner in which purchasers tune in to music. The engineers of the first Sony Walkman were Kozo Ohsone, head supervisor of the Sony Tape Recorder Business Division, and his staff, under the sponsorship and proposals of Ibuka and Morita. Presentation of Cassette Tapes, a New Medium In 1963, Philips Electronics planned another sound chronicle medium - the tape. Philips protected the new innovation in 1965 and made it accessible for nothing out of pocket to producers everywhere throughout the world. Sony and different organizations started structuring new reduced and compact recording devices and players to exploit the tape tapes littler size. Sony Pressman Sony Walkman In 1978, Masaru Ibuka mentioned that Kozo Ohsone, head supervisor of the Tape Recorder Business Division, start chip away at a sound system adaptation of the Pressman, the little, monaural recording device that Sony had propelled in 1977. Akio Moritas Reaction to the Modified Pressman This is the item that will fulfill those youngsters who need to tune in to music throughout the day. Theyll take it wherever with them, and they wont think about record capacities. On the off chance that we put a playback-just earphone sound system like this available, itll be a hit. - Akio Morita, February 1979, Sony Headquarters Sony developed the conservative and amazingly lightweight H-AIR MDR3 earphones for their new tape player. Around then, earphones burdened normal between 300 to 400 grams, the H-AIR earphones weighed only 50 grams with equivalent sound quality. The name Walkman was a characteristic movement from Pressman. The Launch of the Sony Walkman On June 22, 1979, the Sony Walkman was propelled in Tokyo. Columnists were blessed to receive a surprising question and answer session. They were taken to Yoyogi (a significant park in Tokyo) and given a Walkman to wear. As indicated by Sony, The writers tuned in to a clarification of the Walkman in surround sound, while Sony staff individuals completed different showings of the item. The tape the writers were tuning in to requested that they take a gander at specific shows, including a youngster and lady tuning in to a Walkman while riding on a two-person bike. By 1995, complete creation of Walkman units arrived at 150 million and more than 300 diverse Walkman models have been delivered to date.

ECON Essay Example | Topics and Well Written Essays - 500 words

ECON - Essay Example Looking at answers of An and B over, the open door expenses of extra 20,000 tons of coal at point B is C. more noteworthy than the open door expenses of extra 20,000 tons of coal at point A. This reflects D. the law of expanding opportunity costs. On the off chance that dirt quality is improved, the underlying creation plausibility wilderness move from left to directly as appeared constantly new creation probability outskirts in chart 2 with a red bend. So the new bend speaking to impacts of progress of soil is the red bend. D. In the event that Jack gets another instrument to deliver twice the same number of trains every hour as before without influencing his capacity to create drums, the creation probability outskirts conform to one side as demonstrated as follows. In the event that both two nations, Greece and Denmark produce oil and wine, the open door cost of Greece delivering a jug of wine is 3 barrels of oil, while the open door cost of Denmark creating a container of wine is 8 barrels of oil. C. On the off chance that Greece and Denmark consider exchanging wine and oil with one another, Greece can pick up from specialization as long as it can gets multiple barrels of oil for each jug of wine it fares to Denmark. C. In the event that Freedonia and Sylvania spends significant time underway of merchandise for which every ha relative preferred position, together, the two nations can deliver C. 12 million pounds of tea and D. 16 million pounds of potatoes. Furthermore, If the main bill acquainted orders multiplying of security with increment likelihood of getting a fear monger from 10% to 20% without changing situation of the blue bend, the open door cost of expanded security is A. 15 million guests for every year given that underlying quantities of guests were 55 million at a security of 10%. 2.3 The main bill acquainted orders multiplying of security with increment likelihood of getting a fear based oppressor from 10% to 20%, a circumstance which isn't good to a few. Accordingly, one delegate acquainted a bill with increment security by extra 10% from 20% to

1980 MGM Fire and Fire Codes Case Study Example | Topics and Well Written Essays - 1250 words

1980 MGM Fire and Fire Codes - Case Study Example Fig.1 shows the site plan of the lodging. It had 26 stories structured sumptuously. Ground floor had the Casino, cafés, showrooms and an assembly hall and upper degree of the jai alai fronton. The underneath grade level had the lower level of the jai alai fronton, a cinema, a few shops and boutiques, administration zones, and underground stopping. There were 2076 visitor rooms and another 780 visitor rooms under development on the west side of the structure. Inn structure had fire-resistive, ensured non-ignitable and unprotected non-flammable sections. Both ignitable and non-flammable materials were utilized for inside completion. Fire sprinklers were introduced distinctly in some significant parts and each zone was not secured for fire. Some portion of the 26th floor, the arcade level, show zones, showrooms and a few cafés on the gambling club level were secured while the gambling club and tower were not ensured with fire sprinklers. A manual alarm framework was available in the i nn. The visitor room floors had manual draw stations. The caution framework had chimes and open location ability. There was no programmed recognition framework introduced in the structure (National Fire Protection Association, 1980).... Security attempted to put off the fire however it was gigantic to the point that the Clark County local group of fire-fighters must be reached at around 7.15 a.m. (National Fire Protection Association, 1980). Fig.2 and Fig. 3 shows the fire greatness at MGM Grand. Fig. 2 (MGM, 2008) The MGM Grand - see from the edge of Las Vegas Blvd and Flamingo Rd Fig 3 (MGM, 2008) The MGM Grand Fire - looking toward North-East from I-15 As indicated by the local group of fire-fighters fire broke out because of an electrical issue in a flammable secured space close to a pie case in the eatery. Nearness of burnable inside completion and other material like pressed wood, plastic, paper, wooden enlivening individuals and froth plastic cushioning of seats and stalls in the Deli helped fire spread rapidly and arrive at a wild size. There was no security in the way for the fire to spread to the Casino. Flammable inside completion, goods, other wooden and plastic materials like froth cushioning and moldings present in the Casino put in more fuel in the fire. Stream of air was additionally enough for the fire to swell (National Fire Protection Association, 1980). Inside 15 minutes of its identification fire had gobbled up an enormous region including the Deli, the Casino and porte cocher on the west finish of the structure. Warmth and smoke ascending to the upper floors informed visitors of the issue on the ground floors. Helicopters, firemen, development laborers and bystanders had the option to spare numerous individuals. Individuals who gave their direction a shot through rooftops and different ways out were safeguarded while others hung tight in their spaces for help. Inn was cleared totally in 4 hours. 84 individuals kicked the bucket in the sad occurrence. 14 individuals kicked the bucket on the Casino level, 29 in rooms, 21 in

How to Choose Freud Essay Topics

How to Choose Freud Essay Topics This phase is important in the growth of social and communication abilities and self-confidence. Each stage is centered on another body part or particular function. It represented a different sexual energy and was focused on certain areas of the body. The next stage is known as the stage of Latency. Who Else Wants to Learn About Freud Essay Topics? The ego's major function is to receive things done, especially in regards to satisfying the demands of the id and society. The third part is ego that is represented by somebody's conscience mind. Because of this a number of the things an individual says unintentionally are nicknamed Freudian slips. Just as it sounds, everything inside this stage is centered on the mouth. Additionally, it comes immediately he started to explore the several facets of the unconscious mind such as the `id'. The id is presently directing all its focus to getting pleasure. It is the most primitive part of our personality. It is often irrelevant to the reality because an individual may want something that is unachievable at the moment. In reality, the Superego goes past the reason and rationalism of the Ego to come up with a strategy to satisfy basic needs of someone. Ego defenses aren't necessarily unhealthy since you can see by the examples above. Thus, the idea of reason is formed. The idea of religion is regarded as an illusion. The cost of an essay is dependent upon the total amount of effort the writer has to exert. It is wise to look for the one which has a very good reputation and offers high-quality papers at very affordable rates. Sometimes is pretty challenging to write when you see only a blank page facing you. The specific paper overview centers on the essence of religion. Freud Essay Topics Explained Freud also explains, the ego ideal might be the origin of the voice reported in mental patients, which is frequently reportedly critical of the person. According to Freud, the disparity and maturation of the id, ego and the superego, determines somebody's behavior in a specific situation, which then ends in the evolution of the personality. After the ego cannot satisfy the requirements of both the ID and the superego it can get overwhelmed. The id is connected to biological needs like hunger, thirst, sex and so forth. This is because it causes an excessive amount of conflict within the person. Since birth, the presence of sexual drives can be recognized among the most significant incentives of life. Many of Freuds contributions can be discovered in crucially important problems. He further argues that for the person and the species to survive, there's a demand for keeping up a delicate balance between both libidos. T o put it differently, if there isn't any way to disprove a theory's findings, it can't be scientific, and should the observations lead you to additional insight about the topic that could be proven with specific benefits, then you are in possession of a true scientific theory. You must be proficient in the topic, have an overall idea about the chosen issue and figure out how to get the best arguments to demonstrate your thesis. As a result, the student should not skip over this theory, even when theory doesn't play a massive part in contemporary studies of personality. Therefore, many students and employees decide to acquire inexpensive essay rather than writing it themselves. Its principal job is to keep the ego in check and make certain that actions are socially acceptable. It is very important to be aware that it is among his most technical works. Thus, the experience of a person is vital for the formation of their personality. Students' prior knowledge is a significant d eterminant of what it is that they will learn. What You Should Do to Find Out About Freud Essay Topics Before You're Left Behind Additional Freud's father died four decades before the publication. When you haven't read Freud before, you would be astounded at the emphasis on only the word sex alone. Psychoanalysis for a therapy. The Key to Successful Freud Essay Topics The end result is that the personality of the individual gets infected and they cannot function properly in society. Freud sees that the unconscious, id part is the bottom portion of the iceberg, beneath the sea hidden away and we aren't always conscious of it however, it's still there. Jung believed that each and every dream ought to be taken as an immediate expression of the dreamer's unconscious, and only to be understood within this light. The super ego represents the correct and wrongs, the positive and negative of the society to every individual above their lifetime.

Online Education Is A Type Of Distance Learning - 1022 Words

Online education is a type of distance learning. The student is taking courses without attending a school or university. Instead, online students and teachers interact over the Internet. Online classes can teach students educational responsibility. By forcing them to access the online portal to participate in reading the textbook/lectures and doing the assignments. Technical abilities are also learned with online classes. Students who lack the tech savvy knowledge can learn how to navigate through the online environment. Being able to access the online portal at any given time of the day is one other benefit to online education. Though online education may seem beneficial, there are more negatives than positives. Less direct contact, time†¦show more content†¦There is a lot of poor communication in online classes. There will be students who will never email the instructors for more details about an assignment, or, there will be older students who don’t know how to ema il the instructors for more details. If the student doesn’t understand an assignment, and never emails to ask for more details, can result in a poor grade for the lack of knowledge in knowing what they’re doing. There’s one final drawback to not having social interactions with instructors; Students can potentially miss out on building relationships that can result in helpful guidance and recommendation letters down the road when needed. Students who are prone to procrastination will have a difficult time adjusting to online classes. Hours of work are necessary to get through all of the materials, including course lectures, educational videos, assignments, projects, assigned textbook reading and discussions. For students who are getting an online degree, especially an online master’s degree, require a greater amount of work. The positive of online classes is being able to access the class in some free time. Most online classes, though, require work to be turned in on certain days and times. Which makes it harder for students to remember when assignments need to be done. The pleasure of the instructor reading/lecturing the textbook material out loud won’t be there. It takes time to read thoroughly

Public Presence Of Prostitution Public Stigma And Moral...

Public Presence of Prostitution The public stigma and moral taint associated with sex works, makes the location and public presence of sex work heavily disputed. When first introduced, concerns were raised regarding whether acknowledging sex work as a legal occupation would increase the number of sex workers (New Zealand Government 2012). Research, however, suggests that there has been no significant increase in the number of sex workers post-decriminalisation (Abel, Fitzgerald, Brunton 2007). Though it has not increased the number of sex workers, it has allowed the sex industry to step out of the shadows. Sex workers can now approach clients in public places as soliciting is no longer a criminal offense (Armstrong 2014). Though this is extremely beneficial for street worker who can now spend more time screening their clients (Armstrong 2014), it has not necessarily been to the public’s pleasing. Street workers still experience a significant amount of harassment by the public (Armstrong 2016). Brothels have also experienced some disputes regarding their locations. Between 2004 and 2011 there were 914 operators’ certificates granted in New Zealand (New Zealand Government 2012). The PRA itself does not place any limitations regarding the location of brothels but give territorial authorities power to make by-laws concerning the location of brothels (Abel 2014). There have been reported some cases where local authorities have attempted to severely limit the placement onShow MoreRelatedEssay on Legalisation of Prostitution in Queensland2521 Words   |  11 PagesOriginally derived from the Latin word situere, meaning to offer for sale, prostitution describes the offering and provision of sexual services for financial gain. Pickles, (n.d), further describes prostitution as the carrying on of a trade or business by a person who submits her/himself to another for gain or hire for the provision of sexual services. According to the Australian Institute of Family 2008, sex work is broadl y defined as the exchange of sexual services (including oral sex, vaginalRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesTaboo No More?) †¢ New feature: glOBalization! †¢ New Myth or Science? (â€Å"We Are Better Judges of When Others Are Happy Than When They Are Sad†) †¢ Revised introduction to the topic †¢ Review of research on moods and employee attachment †¢ New section on â€Å"moral emotions† †¢ Discussion of emotion regulation strategies and their consequences †¢ New research on gender and emotions †¢ Updated content on emotional displays at work †¢ New section on Emotional Intelligence, with substantially more coverage and a new

Tourism and Hospitality free essay sample

E-tourism or electronic tourism is a part of electronic trade which involves with various technologies including information and communication sector, marketing sector, strategic planning and so forth (Waghmode and Jamsandekar, 2013). Buhalis (2003), mentioned, e-tourism is nothing but the digitisation of processes and value chains in travel, tourism, catering and hospitality industry. Moreover, it is one of the most vital sectors of e-business engaging online booking/orders, marketing, sales processes etc. Information and Communication Technology (ICT) is one of the major advancements which has been transforming the global tourism and hospitality industry dramatically. It makes the industry more efficient, competitive and reachable to the customers. It brings benefits for both the customers and the business as customers get contemporary service from the organisation where as the business receives maximum customer satisfaction. UK economists suggest that the new information and communication technologies (ICTs) have the potential to increase the growth of Gross Domestic Product (GDP) and UK’s productivity. The policy makers also agreed on this regard saying to give the opportunity to every individual, business and community to join fully in the benefits from the transformations brought by the ICTs (Martin, 2004). In this essay, the author will evaluate the role of ICT in the small and medium enterprise (SME) in the hospitality sector from a critical point of view. A series of logical arguments regarding ICTs impact in this large industry will be raised in the main body of this essay. At the same time, ICT’s challenge and opportunities will also be focused in the literature review part. The report will emphasis on the dimensions which ICT brings to the tourism and hospitality industry with the case study of small/medium business. Here the name of the business is Hoxton Hotel, London. With this example of Hoxton Hotel, the author will evaluate how ICT has impacted the organisation. With a proper method he will evaluate the website of the hotel while checking its presence on the social networking sites, Search Engine Optimization (SEO), use of mobile technologies and so forth. There will be discussion on website in the later part. Author’s recommendations and conclusion reflecting the results found will bring an end to the essay. This will be an individual essay however the writer will use others theoretical ideas to enrich his work with proper acknowledgements. Chapter-02: Literature review 2. 1. ICT: The abbreviation of ICT is Information and Communication Technology. However, there is no permanent or universally accepted definition of ICT because of its concepts, applications and methods are changing almost every day (Riley, 2012). They happen so fast but the better way to think about ICT is to judge all the digital technologies which help personnel, organisations. Riley (2012), also mentioned that ICT covers any type of product which electronically may store, retrieve, manipulate, transmit or receive information in digital form such as: computers, digital television, robots, emails and so forth. The use of ICT is increasing sharply everyday and it will remain the same in future. The better use of ICT is now a prerequisite of a successful business. Nowadays, most of the organisations have a separate department which belongs to Information and Communication Technology (ICT). 2. 2. SME: According to European Union (EU) law, SME stands for Small and Medium sized Enterprise. Now, to decide an organisation or a business whether it is small or medium the EU sets up two measurements: a) Employee numbers b) Business turnover or balance sheet total. The organisation categorised in the following way: Company category Employees Turnover OR Balance sheet total Medium-sized 250 ? â‚ ¬ 50 m ? â‚ ¬ 43 m Small 50 ? â‚ ¬ 10 m ? â‚ ¬ 10 m micro 10 ? â‚ ¬ 2 m ? â‚ ¬ 2 m However, those above mentioned figures are only applicable for individual firms in European Union only. There are separate figures for the other parts of the world e. g. Asia, America. If a business is a part of a larger group it may need to include employee//balance sheet/turnover data from that group as well (European Commission, 2013). 2. 3. ICTs in SMTE: Here, SMTE stands for Small and Medium sized Tourism Enterprise. If a small or medium sized business belongs to tourism sector then it is known as SMTE. In this project, the author will be using Hoxton Hotel as a SMTE. This hotel is located in Eastern part of London and famous for its outstanding service to the guest. The interior and exterior of the hotel will impress anybody. As a modern boutique hotel, it adopts ICTs in its various operations. In modern days hospitality operations without ICT just cannot be imagined. ICT revolution in the hospitality industry especially internet has transformed the marketplace more virtual and electronic. It is believed, the increasing use of ICT will enhance the interactivity between the producers and customers resulting improved ability to outclass their traditional competitors and the newcomers (Buhalis and Kaldis, 2008). The first impact started when IBM and American Airlines made SABRE; an airline computing system back in 1953 for automation and networking of distribution channels (Daniele, 2003). Today, because of increasing competition, a business has to come up with more effective strategies. Consequently, businesses are moving towards information and communication technologies to cope with the unstable business environment. Moreover, the quick development and commercialization of ICT in travel, tourism and hospitality sector is prompting hotels and other enterprises to adopt these technologies. It is also believed that ICT will improve the operating efficiencies and will enhance customer satisfaction and reduce costs (Law et al, 2009). Connolly and Olsen (2000) in Shahadev and Islam (2005) mentioned that ICT is the greatest single force effecting various changes in the hotel industry. Buhalis (1998) pointed out this particular trend to both rapid advancements in the technology and rising of customer demands who always seek comfortable, specialized and interactive service, product and communication with principals. Moreover, ICT not only allows the customers to purchase modified tourism and hospitality product but also helping the suppliers by extending, managing and allocating the products without any time boundary and geographical restrictions to help the globalisation. It also provides a podium to the business to access to the world marketplace (Shahadev and Islam, 2005). Leung and Law (2005) said, modern ICT helps the managers in decision making while supporting their regular operations. The invention of Point of Sale (POS) system helps many hospitality outlets (e. g. restaurants) to provide service very quickly while maintaining the exact sales history which will help later to make a business’s buying decisions. Moreover, POS system helps to keep customer’s purchasing record safely for the future uses (Entrepreneur, 2013). Most of the accommodations providers (hotel, motel, lodging houses) have now introduced self check in and checkout process helping the customers to avoid the queue in the reception. Use of keys to enter the room is now old fashion instead outlets are using swipe card. In terms of security, the author of this report believes, the ICT has gone far away. Few years back, hotels were used to keep security guard in the hotel entrance but because of technological development now there is no need of security guard anymore. Invention of Close Circuit Television (CCTV), camera and other devices help the organisations to be secure more than before. Nowadays, hotels are technically equipped in such a way so that the presence any suspicious activity automatically sends message to the local police authority which was used to be done over the telephone few years back (Maggio, 2009). In addition, Porter (2001) stated that ICT pushed businesses to rethink their products, internal process, structure and the relationship with the customer. The development of information and communication technology has reshaped the nature of competition in the market. (Buhalis and Kaldis, 2008). Therefore, researcher thinking of a possibility when only the ICT enabled organisation will be able to exist and grow in the future (Turban et al, 2002 in Buhalis and Kaldis, 2008). Uses of ICT have been dramatically changed in the last decade, thanks to web 2. 0. Web 2. 0 is a business revolution in the computer industry and was termed by O’Reily media in 2004. It marked web 2. 0 as a platform which was caused by the move to the internet and an effort to understand the rules for being success on that new platform. One of the major rules is building applications which connect network effects to be better the more it is being used by people (Neddleman, 2007). Because of fast development in Information and Communication Technology (ICT) sector, the distribution channel has become even better and ICT shifts the power stability of tourism distribution channels. The use of traditional distribution channels such as travel agencies, tour operator has been reduced but businesses are more interested in e-enabled distribution channels (Barne, Gonzalez and Mugica, 2012). It was first started in the hotel industry during 1970s through computerised reservation system (CRS) and global distribution system (GDS). However, the impacts paced up in the early 1990s after the invention of internet; the hotel industry started to adopt the new technology (Shahdev and Islam, 2005). Afterwards, Destination Management System (DMS) arrived into the scene to contribute the small and medium sized enterprise. According to Frew and Horan (2007) in Waghmode and Jamsandekar (2013), DMS is a system which combines and allocates the tourism product via different distributing channels and at the same time supports the destination  management and marketing sector in a holistic entity by providing strong information and tools. Another remarkable use of ICT in e-tourism is search engine which helps a person to get information in internet in a particular field very quickly. Buhalis and Law (2008), stated consumers are now using search engines increasingly to decide and experien ce their tours and it is happening because of search engine’s carrying capability and the pace of information reclamation. Search Engine Optimization (SEO) is a remarkable technique which helps to rank a business’s website on the top so that it gets more visibility (Hubspot, 2013). Therefore, if someone searches about a related sector, that business’s website will appear on the top. According to Hubspot (2013) SEO is a broader subject of marketing in particular Search Engine Marketing (SEM). SEM involves with two types of searches: Paid search and Organic search. In paid search, an organisation has to pay money to the search engine authority to show the website of the business on the top when someone types the specific or related keywords. On the other hand organic search is not paid and it appears in the search result as well but the location is different. Usually, people tend to look search their desired topic from the first two pages of search results therefore if a company has SEO for its website it can attract more people (Hubspot, 2013). 2. 4. Opportunities of ICTs in SMTE In the recent years, tourism and hospitality industry have emerged as the leading industry in online expenditure thanks to the ICT (Buhalis, 2008). The presence of social media such as Facebook, Twitter, LinkedIn in the company’s website help the business to reach the customers more quickly which is very important form marketing perspective. As people are more interacting with the social networking sites therefore a connection with these sites give a business an extra advantage to know each other. Some reliable travel site such as trip advisor, expedia etc. review and rate a hotel on the basis of customers feedback which assist a hospitality outlet to communicate with customers in an easier way (Powell, Groves and Dimos, 2011). Moreover, ICT has changed the strategic management and marketing of the small and medium enterprise of hospitality industry. Bakos (1991) in Buhalis and Kaldis (2008) mentioned companies which engage technology to improve performance and appreciate the probability of technology for expansion can get several benefits from scheme-wide internet and e-commerce although those two do not change the competition factors but they do affect the resource of competitiveness (Porter 2001, in Buhalis and Kaldis, 2008). Furthermore, ICT is blessed by mobile technology which is another wonder to reach to the customer. The use of smart phone, tablet, i-pad, laptop etc is increasing sharply and different applications are being made nowadays. These applications keep the customer interacting with a business always. Those devices are portable and customer can use them from anyplace whenever they want. Having an app of a particular business on those devices make sure customer are aware of what is going on in that business. For example: Hilton Hotel has an application which allows the customer to know anything about Hilton from room description to even making reservation (Stair and Reynolds, 2012). Cloud computing is another remarkable use of ICT in hospitality industry which allows a business to keep connection with the users at all the time. The term â€Å"cloud computing† refers to an idea where both the business and user can access the applications from any part of the word on demand (Lai, Tam and Chan, 2012). It is an emerging application which targets to share different data, calculations, deals among users. For business, one of the major benefits of having cloud computing is organisation pays little money in regard to computing and network resources rather than investing heavy money on data centres, high skilled workforce, software and other hardware (Lai, Tam and Chan, 2012). It also helps to integrate among different businesses. Besides, internet-enabled distribution process can help an organisation to maintain the link customer demand and supply. ICT’s innovative uses improve the quality of product or service, make the distribution channel stronger and effective, reduce the labour cost and increase the online reservation in the hotel industry rapidly (Sangster, 2001 in Buhalis and Kaldis, 2008). 2. 5. Challenges of adopting ICTs in SMTE Even though ICT is growing at a faster rate however it is facing some barriers especially in the small and medium sized business where investment is not very strong. According to Byrd and Marshall (1997), there is no relationship between ICT and productivity. Few studies also showed negative ICT productivity efforts but it is true that the research within hotel sector was limited on that period. This is probably because the research was carried out long time ago when there were only few ICT applications available (Sigala, 2003). Few of the challenges which organisations are facing to employ ICTs are: Lack of skilled employees is one of the major barriers which SMEs face to implement ICT in their operations. Not everyone can take care of information and communication technologies and more importantly it needs especial care which is only be possible by the skilled workforce. Moreover, those skilled people need enough resources to establish ICT in the company (Alkhalifa, 2011). Lack of awareness of using ICT in the operation is another constraint which impedes an organisation to employ ICT because most of the employees don’t know how to use them or some of them may be even don’t care (Buhalis and Kaldis, 2008). Another major limitation of implementing ICT in small and medium tourism enterprise is high cost. At the initial process, it takes large amount of money to adopt ICTs in a company however most of the SMTEs cannot afford this cost therefore it becomes very difficult to initiate ICTs in their operation (Alkhalifa, 2010). Security and privacy issue is another drawback which obstructs the implementation of ICTs in the organisation. In recent years, data protection and online security have become a major concern for company especially which is based on e-commerce (Alkhalifa, 2010). Online fraud, identity theft are common features of e-commerce. These factors are pushing SMTE from adopting ICTs in the organisation. 2. 6. Website in SMTE A website is nothing but a set of web pages (documents which are accessed via internet). Website of a business means the business has a virtual presence where anyone can look into it via internet. Due to growing uses of ICT, website for a small and medium tourism enterprise has become mandatory especially if it wants to be competitive and exist in the market (Law, Qi and Buhalis, 2010). It is platform of a business where a person can access information of the business in a click. For electronic commerce of a company, a website is prerequisite. Herrero and Martin (2012) said, a tourism business needs a website for three main attributes: information, interactivity and navigability. For an example: through a hotel’s website, one can search information, make online reservation. In business perspective, it is another form of communication with potential customers. A website helps a business to expand by attracting people. However, bad looking website can do the opposite. Therefore, web site design is very important. Small and medium enterprise sometime faces some problems to design a good website. Cost is one of them. As the budget is limited, the business cannot afford to spent a lot money to design the website. Moreover, small and medium business often lacks expert people and IT resource to design a competitive website (Herrero and Martin, 2012). 2. 7. Website evaluation and its importance to SMTE To gain larger market segment and strengthen customer relationship, maintaining an effective website is very important. However, it is also crucial to evaluate the website’s performance in a regular basis. A website evaluation is a process of assessing a website’s effectiveness. In other words, it is the act of deciding a correct and comprehensive set of user needs, making sure that a website delivers useful content which meets the user expectation and establishing accessibility goals (Law, Qi and Buhalis, 2010). For a small and medium tourism enterprise, it is vital to evaluate its website sometimes as it will inform the business about the usefulness, accessibility, functionality of the website. Website evaluation process is done in two ways: quantitative and qualitative. Quantitative method normally produces performance score to inform the quality of the website whereas in qualitative method, the researcher assesses a website without producing any score (Law, Qi and Buhalis, 2010). Chapter-03: Case study As one of the best boutique hotels in London, Hoxton Hotel provides excellent care to the guest. Its stunning design is very impressive. The Hoxton Hotel has seven concepts rooms which are totally unique and are something that customers have never experienced these before (Hoxton hotels, 2013). Figure-01: One of the concept rooms of Hoxton Hotel (Hoxton hotels, 2013). The hotel set a very high standard in terms of delivering excellent customer service ranging from accommodation to exclusive dining facility. Because of its high reputation, The Hoxton Hotel received many awards in recent years as recognition such as: ‘Trip Advisor Travellers Choice Award’, CNBC second best business hotel in UK, Guardian and Observer Travel Awards- Best UK Hotel and many more (Hoxton hotels, 2013). In an interview with the author, Mr. Timothy Griffin (2013) general manager of the hotel said: they use different other ICTs to give the customer best experience possible. Electronic Point Of Selling System (EPOS) helps them to serve the customer in a quick time while keeping the customer record in a safer way. Moreover, use of Property Management System (PMS) helps the organisation to integrate with the back office to improve daily administration including some specific activities e. g. accounting, planning, marketing research and so forth. Moreover, the hotel uses extranet to communicate with other organisation, allowing business partners to distribute information and processes. E-procurement is one major application of extranets which is used by the Hoxton Hotel to integrate various aspects of purchasing process, added by Mr. Griffin (2013). 3. 1. Website evaluation criteria: In this assignment, the learner conducted quantitative method to evaluate the website of Hoxton Hotel. The reasons behind choosing this particular research method are: it helped the researcher to test the variables in a quicker time compare to qualitative Moreover, as the respondent remained anonymous therefore the researcher was able to use sensitive data in quantitative method (Sheragy, 2013). In the evaluation process, the student himself was the assessor where he developed a website evaluation form which is consists of few main points including appearance, content, design, usability etc. The evaluation has been done on the basis of those points. 3. 2. Website evaluation of Hoxton Hotel: a) Appearance is the outlook of the website. It includes the images, colour arrangement, theme, background design, front size of the letters, graphics and so forth. Costello (2012) mentioned, people quickly judge a website whether to visit it second time or not on the basis of appearance. The appearance of the website of Hoxton Hotel was quite beautiful. The total score of appearance is 13 off 15. However, the scholar thought background image could have been better. Besides, using yellow colour in a major part of home page makes a bit awkward for the visitor. b) Another crucial factor to judge a website is content. Content is the provider of information. Kyrnin (2013) said, content is the reason why people visit a webpage. There are two types of content: text and multimedia. For a smooth interactivity it is important to have a good content for the website. In terms of content, according to the evaluator, the website of Hoxton Hotel was one of the best he visited. All the information in the website of Hoxton Hotel was written in simple word which helped the assessor. Moreover, the information was correct and updated. There was presence of social media and fan page which means the hotel was able to connect with its customers and fans. However, more useful information could enrich the webpage. Content received 19 out of 20. c) The third point of evaluating the website was design. A good design of a webpage helps the page to load quickly. It also assists to move from one page to another smoothly (Schneider, 2009). Modern website design relates with few more things such as presence of social networking sites where information can be shared in a flash and a business can know a customer in pretty quick time. This not only helps to contact with the customers but also increasing the website traffic which is very important. For example: if a website is mentioned in different other sites, blog etc it scores higher with the search engine. Thus, a website becomes popular. However, Hoxton Hotel’s website, the assessor believed design of the website needed a little improvement. The reservation page could have been attached in the home page allowing the guests to book or check the price straightway like other better hotels. Addition of significant graphics could have been more interesting. The loading experience for the assessor was mix as it loaded quickly more often but took some time in few occasions as well. Anyway, the pages of the website were interactive and the reviewer found it easier to move from one page to another. There was presence of social media (e. g. Facebook, Twitter) as well. The hotel shares its news including promotional offer through those social networking sites. Design section in the evaluation got 12 marks off 15. d) Accessibility is another term which has been considered while assessing the website. A good website should enable a viewer to access the site smoothly. This includes finding the information as well. Having a search option inside the webpage is also crucial as it aids to get the information very quickly through keywords (Powell, Groves and Dimos, 2011). Search Engine Optimization (SEO) is another issue of accessibility while evaluating a website. To appear the webpage on top in internet it must be optimized with search engine. In this context, the assessor was able to access the webpage of the Hoxton Hotel quite easily and the full mark in this section also represents the statement. Information was accessible in a flash via customised search engine. e) The final segment of the evaluation form was about few general topics such as: presence of any multilingual option, any apps to download for portable devices, use of credible link to other sites and so forth. All of those things are very vital for a good website. However, after the evaluation process the evaluator felt that the website of the Hoxton Hotel required some general improvement as there were few important things missing. Such as: multilingual option for the visitor. Not all the visitor can understand or read English. If the webpage can be converted into few popular different languages it will allow the visitors to understand the information pretty quickly and they will have better experience. The website was also missing applications for the portable devices e.  g. mobile, tablet. These applications help the customers to get the latest information regarding the hotel. People can access information from any part of the world at any time through these apps. An example can be Hilton hotel (Hilton, 2013). Even though Hoxton Hotel’s website is a user friendly website but it needs a certification from the website regulator ensuring the visitors that they are in a safe site w here their information are protected. Radisson practices this and its website is TRUSTe certified (Radisson, 2013). Moreover, the assessor has found the absence of significant and credible link of other sites in the webpage apart from trip advisor and social networking sites. Because of all those limitations, the general section received only 8 out of 20 which are really poor mark indeed. Finally when the all the section-wise marks were added, the evaluator found the overall mark was 62 out of 80 which he classed as â€Å"fair†. The full classification of marks and the web site evaluation form of Hoxton Hotel’s website is attached in the appendix section. Chapter-04: Conclusion and recommendations After assessing all the literatures, examples the student comes into a conclusion that it is almost impossible for a business to run its operation without the assistance of information and communication technology. Because of growing competition in the market and customers awareness of product it is regardless about the size of the business, what is most important is how the service is. Modern hospitality businesses e. g. hotel sector are so much ICT dependent and people can easily view and book their rooms without going to the hotel physically. Being ICT reliant, small and medium tourism enterprise can achieve an extra edge in terms of service. On the other hand, online review from previous customers, rating system made life easier than before for the potential customer for a hotel. However, for a small and medium tourism enterprise, it is always difficult for them to introduce sufficient ICTs from the beginning point as it needs high maintenance resources (skilled staff and equipments). Given the financial concern for those kinds of businesses it is a tough reality. Lack of awareness among the staff of an organisation also contributes to setback ICT application. Nevertheless, those problems will always be in the small and medium tourism enterprises but they can be lessened with following some steps. Here, the author comes up with some recommendations: Increasing ICT awareness in the organisation ranging from owner to floor level workers. If the employees are aware of the ICT usefulness, it will be easier for the business to adopt the technology. Staff can be trained in ICT rather than outsourcing IT expert. This will help to reduce the staff cost significantly. Moreover, own staff of the organisation will look after the ICT system more carefully than the outside people. They will monitor the website regularly and can work to improve the design of the website. Increasing budget for the ICTs. This can be achieved by counselling the owner(s) of the business about the importance of introducing ICTs in the company. They can also be advised about the importance of social media marketing, SEO, mobile applications etc. Business needs to take extra care of privacy and security aspects of ICT. Company has to make sure it has the link only with reliable sites. Introduction of multilingual option can enrich the website of a business.